Simple… because it reflects your brand!!!
You could argue the Motortrade already uses Promotional keyrings, well most but we’ll discuss this statement later in this blog?
Promotional Leather Keyrings
Traditionally the quality brand manufacturers are well known for giving leather promotional keyrings with every new and used car, they obviously feel the importance of matching their brand with quality accessories. Some people feel the promotional keyrings made from leather are old fashioned, personally to me they’re a classic and will always remain with the top brands. As with everything in life, classic’s evolve and Concise Media Branding has been leading the trend in this market with new promotional keyrings for Jaguar, Audi and Land Rover. We’ve been developing the metal decal with embossed designs, often hand painted and using two-tone zinc alloy and retails under £1.20 each.
Promotional Metal Keyrings
Without doubt the trend for 2015 is going towards shiny silver promotional metal keyrings, available in two-tone using a balance of mat and shiny silver to enhance the motortrade feel. These keyrings can also have colour infills, quite often to match a manufacturers corporate colours as shown below.
Promotional Plastic Keyrings
These are low cost budget keyrings made from clear plastic with a full colour paper insert, unfortunately used by the volume car dealerships. The most popular plastic promotional keyring for the Motortrade is the F1
Conclusion – Promotional Keyrings value for money..
Keyring prices start around 30p for the low cost plastic keyrings and up to £1.35 for the most expensive. The cars you sell start from £6,000 to ???, but the average new car price is around £14,000. The average employer cost is around £12.50 per hour, surely for the extra cost your promotional keyrings should reflect the brand you’re representing.. What’s more importantly it’s one of the only things your client sees after spending so much money..
This blog post was written by Peter Barnes, the SEO Specialist/Consultant for Concise Media Branding Ltd.