All our Promotional items are shown in detail with costs at CMB Store with over 2,000 products.
Promotional Products is an essential part of the marketing mix, being relatively cheap in comparison to other forms of advertising and can be spread far and wide. In most cases it’s printing your company branding and logo onto a stock product. The theme of the product is essential to make sure your campaign works, so for example a “Freshers Week” at a university needs products they’ll use, bottle opener, condoms, torch, spatular, tea towels, just to mention a few. A more direct method could be to give an offer for your products or services, this could be printed onto a card or use a promotional product such as a fridge magnet of gift card.
Promotional Merchandise is normally when a brand uses promotional products for its merchandise. A good example of this is universities, many have in-house shops with branded merchandise like, mouse mats, fleeces, pens, pencils, hats, mugs but the more famous ones have retail shops and hold more items like tea towels and even board games.
Promotional Items is just another name for products but means the same of branding a product with your name and colour identity. Large organisations spend a lot of money on advertising and paper advertising just to get their brand in front of you, yet, a useful promotional item does that but more as it stays with your prospects for years.
Promotional Gifts also known as a promo giveaway are branded products given away as a freebie usually at exhibitions, events and product launches. A gift is a way to incentivise loyalty to your clients to buy your products or services. For many years drug companies found this the perfect way to get their name in front of Doctors, but the government bought in laws to restrict this practice.
Corporate Promotional Gifts is branded items given from one business to another. There is a challenge to finding an acceptable practice of enhancing your brand with giveaways which is not deemed to be bribing another person. Used in the correct way can be very successful in promoting your brand.
Promotional Material is different to branded products as it support material to your brand. The list below gives a good example.
- Product brochures or catalogues.
- Maps or destination guides.
- Promotional leaflets and cards.
- Exhibition or Conference programs.
- Product display materials.
- Product manuals.
- Advertising printed material.
- Direct mail.
Unusual Promotional Gifts is the one thing everyone asks for, as they believe this is the only way to beat the competition. Although something out of the ordinary gets peoples attention for a short-time, what is totally unique and no one else can use is your corporate identity. Therefore find a promotional gift that fits your profile, maybe illustrates your products or services and enhances your branding. For example a carpentry business would look for a wood related promotional gift, wooden pencil, USB with their logo burnt into the wood.