In the digital age blog writing is an important way to increase traffic to a webpage, and aside from the SEO benefits one huge advantage of blogs is that it allows you to build and control your online identity as a brand. The information people receive from your blogs will help them to get to know your online identity better and grow your brand awareness.
How do I create a blog?
First things first you need to know what blog content you’re going to write about. Hey, it’s cool you’re into socks, but I don’t think many people are going to read through a 10 page essay about why socks are the greatest invention since sliced bread.
Spend some time planning and researching a topic that’s both interesting and also related to your site and brand.
The Main Four Steps To Start A Blog
1. Choosing your blog name and blog hosting package (eg GoDaddy).
2. Start your blog by adding WordPress
3.Chose from a wide selection of themes to make your blog unique.
4. Write compelling content to create a blog that your readers love.
You need a promotion plan
So you’ve just spent ages planning, doing research and now want to get the ball rolling. Well, unfortunately the planning doesn’t stop there. Before you start actually writing the blog you need to have a promotion plan ready, because without it all the hard work you’ve put in so far will go to waste. What’s the point of a blog if no one reads it?
#1 Ensure you create high-quality content
It’s important to create high quality content that’s grammatically correct and makes sense. An easy way to do it is by making sure to thoroughly check it using content tools such as a spell/grammar checker. While it’s important to create content that can be read all year round, content based on seasonality, trends and recent news can ensure your brand is continuously relevant and leads to interesting high quality posts.
#2 Create visuals to complement blog posts
“Did you know that consumers remember 65% of visual content versus only 10% of written content, meaning adding visual media to your blog posts is a must!”
#3 Make your blog searchable
Before you write a blog post it’s important to do keyword research, this can be done using a variety of different software or sites and is used to identify high ranking terms to allow for natural integration throughout your content.
Using this method of optimisation allows for readers to discover your content organically, and is much more cost-effective than paid promotion.
#1 Build links to your site
Once you know the ins-and-outs of the content you have, you can start to build organic links. Building links is a great way to ensure you’re developing a good, long term SEO strategy for your blog.
#2 Share your posts on social media
One of the easiest ways to promote your content is to share it on social media. It’s important to cultivate a strong social media presence so that engagement with your content is high.
The best platforms for this include; Twitter, Facebook, LinkedIn, Instagram etc
#3 Post on Reddit
Reddit is a great place for sharing your knowledge via subreddits relating to your specific field, with a large audience always looking for more information.
#4 Answer questions on Quora
Just like Reddit, Quora can be a great place to share knowledge and answer questions related to your expertise and provides for a great promotion opportunity. The best way to do this is to create a Quora account and make it a goal to answer questions daily.